If you’ve ever heard of Costa Rica, chances are you’ve come across the phrase Pura Vida. It’s more than just a saying—Pura Vida is a way of life, a philosophy, and a reflection of Costa Rican culture. But what does it really mean, and how did it come to embody the spirit of this beautiful country?
What Does Pura Vida Mean?
Directly translated, Pura Vida means “pure life.” But in Costa Rica, it goes far beyond those two simple words. It represents an outlook on life that embraces simplicity, gratitude, and positivity. To Costa Ricans, or Ticos, it’s a way to express happiness, contentment, and a deep appreciation for life’s blessings.
You’ll hear Pura Vida used in many contexts:
- As a greeting: “Hi, how are you?” – Pura Vida!
- As a response: “I’m doing great!” – Pura Vida!
- As a farewell: “See you later!” – Pura Vida!
It’s a versatile phrase that embodies good vibes and optimism in every scenario.
Where Did Pura Vida Come From?
The phrase Pura Vida wasn’t always a cultural staple. It gained popularity in the mid-20th century, thanks to a 1956 Mexican film titled Pura Vida. In the movie, the phrase was often used to depict perseverance and resilience. Costa Ricans began adopting it into their everyday language, and over time, it grew to symbolize the essence of the country’s identity.
How Costa Ricans Use Pura Vida
In Costa Rica, Pura Vida is more than just words—it’s a lifestyle. It represents slowing down, appreciating nature, valuing relationships, and finding joy in the simple things. It’s a constant reminder to live in harmony with the world and prioritize happiness over stress.
For visitors, it’s a phrase that you’ll hear often and, by the time you leave, you’ll likely find yourself using it too. It’s a little piece of Costa Rican culture that’s infectious in the best way possible.
Why Pura Vida Resonates Globally
Costa Rica is known for its breathtaking beaches, lush rainforests, and incredible biodiversity, but Pura Vida is one of the country’s most enduring exports. People around the world have embraced it as a reminder to live fully, appreciate the moment, and approach life with a sense of ease and gratitude.
Embrace the Pura Vida Lifestyle
Whether you’re sipping coffee on a veranda overlooking a volcano, walking the sandy shores of Guanacaste, or chatting with locals at a farmer’s market, Pura Vida will quickly become a part of your Costa Rican adventure. It’s more than a saying; it’s an invitation to step into a new mindset—one where you leave stress behind and let the magic of Costa Rica take over.
